W Noble: Coach Hale, I have just finished reading one of your revisions of the new book, would you care to enlighten those who don’t have this exclusive access, as to the general purpose and focus of this incredible book?

Coach Hale: The general idea with this book is presenting nutrition and exercise facts. The book is presented in a very evidence based manner. My objective is to educate everyone on the facts regarding nutrition and exercise (by referring to Primary Research Data and quasi-experimentation). This is not your typical fitness book promoting some magic formula. I am going to save consumers a great deal of money by telling them what’s fact and what’s fiction. There are many roads that lead to the same place. Often it is a matter of just choosing the one that is best suited for your particular needs. The book is long and detailed and could have actually been broken up into various books. I am sure readers will enjoy reading the book as much as I enjoyed writing it. I learned a great deal while doing my research for the book.

W Noble: Coach, is there a specific group of individuals this book is marketed for, and if so would you care to comment on whom?

Coach Hale: The book is for anyone who is really interested in separating truth from BS. It will help fitness professionals gain and edge over their competitors by being able to provide their clients with accurate information and it will help fitness enthusiasts make choices that are best suited for their needs. This book takes the guessing out of what to believe or not believe.

W Noble: Coach, much of the information provided in this book debunks much of which popular media (i.e. the internet, newspapers, books, late-night TV.) would hold to be fact. How do you feel about the notoriety, and possibly hatred of yourself that could be spurred by this work?

Coach Hale: I feel like its time for the world to be exposed to the truth. The truth is a word rarely associated with the fitness industry. I have worked with many people in the industry and had good and bad experiences. I have seen many people working in the industry who began their careers doing good work only to fall victim to the almighty dollar syndrome (syndrome characterized by money before truth).

Nowhere in the book do I launch any personal attacks. I do launch rebuttals against fictional statements. If that offends the promoters of these statements sorry. They should have conducted better research before they decided to publish these fictional statements.